Focus group

To find out more about the interests and expectations of my target audience, I am going to use a focus group of 3 students at Southend High School for Girls sixth form. They will help me to decide on the final details of my magazine such as titles and layouts, as well as giving me more of an insight into the daily lives of teenagers. I have chosen 2 female students and 1 male student for my focus group to give me a range of different opinions and ideas.



Cassie, 16

Cassandra, also known as Cassie is currently in year 12 at SHSG sixth form, studying English language, theatre studies, history and government & politics. Cassie is very interested in performing arts and would like to go on to a performing arts school after sixth form. She attends a theatre school where she dances, sings and acts 5 days a week and takes part in many shows. Cassie attends many classes with people her age, who are also interested in performing arts, which seems to be a popular interest with teenagers and so Cassie's view will be useful when deciding what will feature in my magazine. Cassie uses the internet a lot to talk to friends, on msn and social networking sites such as Myspace and often buys magazines such as Elle and Cosmo.

Aimee, 16

Aimee is also currently in year 12 at SHSG, studying English literature, spanish, sociology and R.S. Aimee is very sociable and enjoys parties and going out with her friends. She likes spending time with lots of different people and spends a lot of time texting, on the internet and watching TV soaps such as Hollyoaks and Eastenders. Aimee also enjoys listening to music on her ipod and is interested in fashion and celebrity gossip as she often buys magazines such as Look and More. Aimee is very up to date with the social interests of teenagers which will be very helpful when designing my magazine to appeal to them.

Alex, 16

Alex is also in year 12 at SHSG and is studying Geography, Maths, Physics and I.T. Alex does a lot of sport and has a passion for racing, cars, motorbikes and planes. Alex's ambition is to be an RAF pilot and he spends a lot of time doing these activities. Alex also likes going out with his friends, listening to music and using the internet to keep in touch with his friends through social networking sites such as Myspace. His interests are quite typical of a teenage boy and therefore his ideas will be useful when designing my magazine to appeal to different students in the sixth form.