The next question was to find out what they would like to feature in the magazine and the most popular answer was advice for sixth form life which shows that students would expect the magazine to focus on school life. However, the second most popular answer was music and film reviews which suggests that the magazine should also include features on music and common interests of teenagers.
Another question I asked was whether they would prefer the cover to be plain or busy. 100% said that they would prefer the magazine cover to be full of photos and captions rather than plain with one photo, logo or pattern. I will make sure that my cover contains lots of photos and information, like a general magazine with eye catching colours and text.
Another question asked on the questionnaire was to find
out what sixth formers would like to appear on the cover of the magazine. The most popular answer was photos and captions about the features inside, as this is the layout of most general magazines. Most people also wanted photos of students on the front. This shows that students would rather see photos of themselves and their friends on the front of a magazine, who they can relate to, rather than celebrities. No one wanted just the school name and logo to feature on the cover which shows that most students would like the magazine to be more 'teenage-friendly' rather than focused on the academic side of school.
The next question that I asked was which name my target audience would prefer for their magazine. Although 'Connect' received the most votes, the results were very close and I will ask my focus group to help me decide on the final name of the magazine.I tried out the two titles that got the most votes in my first questionnaire; Connect and High Life on my focus group to get their feedback on which one they preferred.
Cassie 'I prefer the name Connect as its short and catchy and I would be more likely to remember that than High Life. Connect is associated with school/college but not obviously, so it would still encourage me to read the magazine'
Aimee 'I think that High Life would be more appealing to teenagers as Connect seems a bit formal and associated with school. Although its memorable, I would prefer to read a magazine that is not focused on school and the name High Life suggests this'
Alex 'I think Connect would be a more appropriate name for your magazine as it relates to school life and the students who will read it. High Life doesn't really have any relevance to 6th form which is what the magazine is based on'
I will use the name Connect for my magazine as two of my focus group preferred it and I agree that it is more appropriate for a sixth form magazine than High Life.
Another question was how often sixth formers would like to receive a magazine and weekly was chosen the most.
I also wanted to find out what the main interests of sixth formers were in my target audience. The most popular interest was music, which was the same with both boys and girls and so shall play quite a big part in my magazine. The second most popular answer was fashion, which was mainly for girls, with sport being the most popular interest for boys. This shows that there is quite a range of interests in my target group and I will have to include a range of these to appeal to the whole group.Another question that I asked was whether the parents of sixth formers would read their magazine. Most people said no, although many said yes. This led on to the next question, would they prefer the magazine to be aimed at them rather than their parents. 12 people said yes, which shows that students may feel that their school/college magazines are aimed at their parents rather than themselves but would prefer to have a magazine that is targeted at them. I will ensure that my magazine is targeted at sixth form students through informal language, style and layout.
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